Own A Convenience Store? How To Increase Your Candy Sales During The Holidays
The holidays are here. If you own a convenience store, it's time to ramp up the candy sales. When customers come into your store, you want them to leave with at least one piece of candy. The best way to do that is to change the way you look at your candy displays during the holidays. Here are four steps you can take to increase your candy sales this holiday season.
Go Beyond the Candy Department
If you have a thriving candy section in your store, you may think that's plenty. However, if you want to increase your sells during the holidays, you need go go beyond the candy aisle. During the holidays, your customers may be in more of a hurry than they are during other times of the year. Unfortunately, that means they might not have time to spend on the candy aisle, which is where your candy boxes for display come in handy. Place several free-standing candy displays throughout your store, especially near the refreshment area. That way, when your customers are filling their cups with soda, they'll be able to reach over and grab some candy.
Choose Festive Display Cases
If you want to increase your candy sales during the holidays, make sure you change your display cases. While you're decorating your store for the holidays, be sure to add festive display cases to the mix. Your customers will be more likely to purchase candy when your display boxes are decorated for the holidays. This is particularly true where your younger customers are concerned.
Provide Plenty of Incentives
When it comes to increasing your candy sells during the holidays, be sure to provide plenty of incentives. Shoppers are always on the look-out for a good bargain during the holidays. If you can provide them with an incentive to add candy to their list, they'll be more likely to indulge. Consider sales incentives for your customers, such as reduced prices on select candy items. Or, create unique package opportunities for your customers. For instance, offer soda and candy packages for your customers who are on their way to the movies.
Consider Your Audience
When you're trying to increase your candy sales during the holidays, you need to consider your audience. For instance, if your convenience store is located near a large retirement community, consider including display cases with a retro-feel. Taking your retirement-aged customers back to their own childhood will encourage them to pick up a few pieces of candy during their next visit to your store.